Skills & Competencies for Advertising Coordinator II

Advertising Coordinator II job profile

Book a Demo and Receive a Sample Job Profile

JOB SUMMARY for Advertising Coordinator II

Responsible for the conceptual design, creation, and delivery of advertising campaigns through media channels, including digital, social, print, and broadcast.

JOB RESPONSIBILITIES for Advertising Coordinator II

Analyzes stakeholder requirements and defines objectives for advertising. Develops audience targeting and strategy. Organizes assigned project tasks and timelines that ensure on-time delivery of projects. Incorporates processes to ensure advertising quality, consistency, and effective branding. Coordinates with vendors to design and deliver promotional materials aligned with marketing campaigns and events. Monitors campaigns and analyzes performance to make recommendations or recalibrate based on results.

Advertising Coordinator II SALARY RANGE

BASE 50%
$73,325
TOTAL 50%
$76,609
Job Level
P02
Job Code
SM15000202
Education/Degree
Bachelor's Degree
Reports To
Supervisor or Manager

Advertising Coordinator II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Advertising Coordinator II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
BOOK A DEMO

12 general skills or competencies (Job family competencies) for Advertising Coordinator II

1 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Explains basic advertising principles and methodologies for making meaningful sales.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Conducts basic media research to support future advertising activities.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Implements a customized advertising solutions to meet business objectives.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Oversees various facets of advertising activities for numerous markets across all business territory.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Monitors advertising effectiveness to forecast competition in the market.
See 4 More Skill Behaviors
2 Job Family Competencies – Brand Management
Proficiency Level -2
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Follows brand management techniques and procedures to increase value in brand perception.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Supports the development and execution of brand management guidelines.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Prepares detailed calendar for brand content planning and management.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Facilitates ongoing training to support and drive operations and brand culture.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Establishes principles of brand management to create strong impression.
See 4 More Skill Behaviors
3 Advertising Coordinator II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Advertising Coordinator II
Proficiency Level - 4
5 Competency for - Advertising Coordinator II
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Advertising Coordinator II

1 Core Competencies – Industry Knowledge
Proficiency Level -2
Skill definition-Demonstrating thorough knowledge of the industry's value chain, business, issues, trends, etc., and the ability to apply them appropriately.
Level 1 Behaviors
(General Familiarity)
Lists the industry's key players and leading companies.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Identifies internal and external resources that can provide additional industry knowledge.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Provides industry knowledge and expertise to maximize departmental efficiency and performance.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Raises peers' awareness of changes in industry environment and practices.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Monitors industry changes and communicates impacts to the management team.
See 4 More Skill Behaviors
2 Core Competencies – Products And Services
Proficiency Level -2
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Discusses the primary markets for the P/S.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Summarizes the features, specifications, or functions of any given P/S.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Explores target customers to sell and deliver products and services.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Instructs others to explain the key factors that differentiate the products from those of the competitors.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Initiates an evaluation of the past, evolution, and future plans of the product or service line.
See 4 More Skill Behaviors
3 Advertising Coordinator II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Advertising Coordinator II
Proficiency Level - 4
5 Competency for - Advertising Coordinator II
Proficiency Level - 5

Summary of Advertising Coordinator II skills and competencies

There are 0 hard skills for Advertising Coordinator II.
12 general skills for Advertising Coordinator II, Advertising, Brand Management, Content Marketing, etc.
11 soft skills for Advertising Coordinator II, Industry Knowledge, Products And Services, Meeting Management, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Advertising Coordinator II, he or she needs to be proficient in Industry Knowledge, be proficient in Products And Services, and be skilled in Meeting Management.

It's Easy to Get Started

Get the precision you need to assess, hire, and develop top talent with skills and competencies – see how with a personalized demo.